Break away from the burger and discover the fresh flavors of the heartland. Baker Bros American Deli serves up award-winning salads, warm oven-baked sandwiches served on specialty ciabatta breads, stuffed baked potatoes loaded with your favorite toppings, hearty soups and gourmet flatbreads. Baker Bros’ launched an online ordering system and desired to encourage the use of this system to boost sales and offer a fast, convenience experience. Skip the line, order online was the campaign that showcased the benefit of using this system from the comfort of your own home or desk.



