YOUR BRAND + US
THE LOVE AFFAIR
We meet. We connect. We fall in love.
From all different walks of life, the talent at Lost Pearl Creative all has one thing in common.
We love creating & communicating companies’ brands that the right audiences will connect with, see their value, and fall in love with their products or services.
We want you to stand out from your competitors and attract loyal brand followers.
Additionally, I have a passion for becoming a positive force in the world around me, both locally and abroad. Combining my talent and this passion, I am able to make difference in people’s lives through my artistic abilities in the form of low cost services for our non-profit clients, in addition to volunteering and service trips on the side.
I am someone who is extremely driven towards personal achievement. After being told by the head of my university’s communication department that double majoring in Creative Advertising and Strategic Advertising was not possible while working a full-time job, I did exactly that and graduated Magna Cum Laude.
World traveler. Yorkie lover. Food connoisseur. Clothing collector. Ice cream smuggler. Fitness fanatic. Passionate designer.
There’s a quote by David Carson that I love: “Graphic design will save the world right after rock and roll does.” Like a good song you can’t get out of your head, creativity is the heartbeat of my soul.
In addition to design, I have a passion for writing, social media, digital marketing, and creative business solutions. As a part of the Lost Pearl Creative team, I am a motivated and energetic professional who enjoys the fast pace of the creative world. My personal mission is constant self-improvement: I love brainstorming big ideas and perfecting every little detail to get them just right.
In my spare time, I’m active in causes that are important to me. I champion civil rights as a voter registrar, and I volunteer with Texas Center for the Missing. I’m also an avid reader, vintage enthusiast, and baseball fan.
Doodling my way through childhood, I’ve always loved drawing and bringing tangibility to my ideas. Graphic design allows me to do this on a massive scale, and the outcome is always so gratifying. My passion lies in creating effective work that delivers results, so I’m very excited to be working with the Lost Pearl team!
Joining the team straight out of college, I graduated from University of North Texas with a BA in Design Management and a minor in Advertising. My past experience as an officer for UNT Filipino Student Association and as a designer for UNT Dining Services served to establish my skills in communication, organization, and adaptability. Other skills include wiggling my nose and using my blinker.
Off the clock, I’m an avid lover of music, film, and long naps. When I’m not at home with my cat, you can catch me at a local concert venue or out on the town with friends.
I’ve been doing User Experience for more than ten years, even before we started calling it UX Design. With graduate studies and certification programs in Human-Computer Interaction, User Testing and Research, and User Centered Design, making things elegantly usable is my passion. My unique breadth of experience includes everything from high tech companies to non-profit organizations and individual startups to the US Government.
When I’m not telling clients’ world-class stories through crafted experiences, I’m working for my home church, playing my guitar (badly), or spending time with my family.
What makes content work on the web? Great messaging, a strategic site plan, simple navigation, elegant design and programming, and getting the details right. Those things all matter for success in search, too.
A good SEO strategy brings in the traffic. And isn’t that why we’re doing this? I push for design and content that work naturally for SEO. Our clients benefit from better findability on the web, and more conversions. Boom.
I’ve been a Marketer for a long time, working with international brands as well as local SMB’s. I should be a better guitar player than I am, but most importantly I’m a husband, father and grandfather. And I consume technical blogs with my morning coffee. Jamaican Blue Mountain, please!
As Lost Pearl Creative’s Executive Counsel, I provide insight and expertise as a recognized leader in corporate and marketing strategy and business development.
Founding Michael & Partners Public Relations in 1998, my agency grew to be among the top ten firms in Texas before it was sold to the employees in 2004. The firm now operates under the name HCK2. Before that, I began MBRK Advertising in 1983, also growing that agency to be among the top ten in Texas. MBRK is now part of Publicis, the third largest agency in the world.
I have had the pleasure of working with leading companies across numerous industries, including American Airlines, Dr Pepper, EDS, Ernst & Young, Frito-Lay, Johnson & Johnson, Marriott Corporation, Mary Kay, Methodist Hospitals, Nationwide Insurance, NEC, Neiman Marcus, St. Jude Medical, Strasburger & Price and Zale Corporation.
I hold a doctorate and a master’s degree in marketing and a bachelor’s degree in engineering, all from Northwestern University.
I love the challenge of creating and communicating companies’ brands through the expression of the written word. It is exciting to read about the products and services you have to offer, and it is my job to showcase their unique, and exceptional value to the world.
My professional experience has been primarily in teaching and writing. I have a Masters of Education and a Bachelors in Special Education. I have taught all age groups from elementary to college. During my career as an educator, I have developed a variety of Service Handbooks, created programming for faculty and students, and taught organizational, management, and critical thinking skills to college students.
I am excited to be a part of this team of visionaries. Let’s heat things up. I’m in love with all things desert, Arizona, cacti and lizards. I’m a Qdoba regular; they know my order. And my husband and I recently joined the stealth camping community. Stay tuned for our “life-in-a-van” adventures.